Sales of Mortgage life insurance require you to have an updated list of leads, so that it becomes easier for you to initiate sales. Besides, you must have great telesales skills or a strong direct mail campaign prepared, depending on the approach you use for contacting those leads.Due to increasing competition, you must come up with out of the box ideas to have an edge over others. When it comes to generating leads for your life insurance product, you can use marketing tactics to generate positive response.One of the ways to approach the audiences is to go on-air on a radio channel. You know who your target audience is, so prepare a strong mortgage life insurance commercial and decide the time frame when it would be on aired. Many of the listeners would turn into potential leads, who may not be acquiring insurance services from other agents. Be sure to mention contact details clearly, as you have chances of receiving calls.Another way to reach out your target audiences is to use LED displays. This sort of advertisement can be very eye catchy for many people, gearing their attention towards the services you are offering. Besides, the usage of billboards can be very effective. You just need to be smart enough to choose the billboard that would attract highest traffic. Higher the traffic the higher the number of leads you can find. In order to generate enough leads for mortgage life insurance, you need to smartly plan and execute your marketing budget.You can also opt for cold calling. You can buy lists of potential customers from a list of brokers, which is a quick and cost effective solution to finding leads. Be sure to maintain a proper database of your existing and potential customers. Then, sketch out a plan as to how you are going to approach them. Telesales, direct mail and advertising are the common ways to approach large target audience.You can check people who have acquired mortgages in the recent past from different websites. These customers are more likely to purchase insurance services. Every county has its own website that is the way it presents information of its customers. You can either search through dates, local banks or else wise. In some cases, you may need to visit a county’s office. Since this is public information, there is no harm in copying it.Other useful sources of finding leads are telephone directory or online white pages. Not everybody has a consultant or an agent, so you have a chance of proposing your services. Within your target audience, you will have to categorize your customers according to the age groups. Every age and income group has their specific needs, so making mortgage life insurance lead can be both fun and tricky.In case of direct mail, it is preferable that you send a sales letter, along with your business card, to increase the credibility of your company and services and send it as first class mail, as there would be other companies that might be sending in the same mails. Not only should new buyers be contacted for insurance; also look into dead leads or customers that have not been contacted in the past six or seven months.